May Contain Affiliate Links
Your website is your domain, and you need to be aware of everything it does for you. If you’re a high street retailer, it’s another way you’re bringing in money off of the products you’ve spent a lot of time and effort innovating. If you’re a blogger, it’s how you update readers on your life, your struggles, your joys, and give people a support platform to talk about similar things. If you’re a social media manager, it’s a place to draw more and more people in with a simple tweet, and monitor all the comments that come through via a facebook post.
That means when you’re online, you need to stay as updated as possible. And that can be hard when you’re a one man team with little experience in the way of coding, despite your best efforts. So it’s time to put some more stock into your revamping, and learn a few of the best general themes to get your update or re-branding under way, making sure customers are always happy to come across.
Is There a Smooth User Experience?
When it comes to user experience, the first thing you need to focus on is how functional your website is, and whether or not it’s easy to navigate through. Having hidden icons and a homepage you can’t immediately click back to is a sign of bad web design, so you’re always going to need to put forward a simple layout with a corresponding tab order. Be sure to work closely with software development companies to make sure you’re not miscoding any unnecessary steps in anywhere in your attempt to do this.
And your homepage is going to need to be interesting enough for people to want to stay on it, so put all your most important information on it. Have an ‘About’ section they can clearly access front and center on the load order here as well, as if you’ve intrigued them enough, they’re going to want to click through to it. Attention spans are short however, so be snappy with what it is you’re saying!
Know What Your Strengths Are
If you’re revamping a website, there’s a good chance you’ve decided to completely move on from your old one. However, make sure you’re taking into account what your old site did really well, and what your new site can improve upon. Take these elements and capitalise on them, as you’re going to need as many new hits as possible to obtain a similar standing to what you used to have!
Revamping is all about expansion, so make sure you’re producing the kind of content your already established reader and user base loved from the olden days, and draw more and more people like them. They are your target market after all, and you’re going to need to listen to them to remain successful!
Make sure you hold onto these URLs as well, and have them redirect to the new website or new content similar to what they’re saying whenever someone clicks on them. Not everyone is going to know you’ve moved across the net, and these already established links are important for making sure people are going to click on through to you no matter where they came from.
Integrate Your Old Design
Your old design was the face of your brand, and whether you like it or not, potential subscribers or customers are going to know you by the visuals as well. And that means people don’t want to come across a brand spanking new theme, with clinical undertones and white washed walls. No, they want a sense of familiarity from your brand, so make sure you’re not leaving your old website and its theme behind completely.
At the same time, if you go with a theme that’s similar to your old one, you’re going to have plenty of maneuvering room in the future if you ever want to redesign again. There’s a lot you can do with a simple layout, and it’s in your best interest to keep it that way!
Time for a Revamp?
If you’re revamping a website, make sure you’re doing it for the right reasons: to expand and impress, and not simply because you’re bored of what you’re working with. Redesigning something on a whim can be a very bad business decision after all.
Work with what you have, and try not to erase where you came from. Sure it might have been the mid 2000s, but nostalgia is important.