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If you are wondering why your website is not making any money, and are thinking about closing your business, you might need to take a step back and identify the most important problems to address them one by one. There are several reasons why your site might not get visitors or customers; from low visibility to poor design. Below you will find a list of the most common causes of no sales and some easy solutions.
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If there is an average conversion rate of five percent in your industry, you will need to get twenty people on your sales page to sell something. If it is anything lower than that, you will need more. Therefore, you will have to focus on getting targeted traffic, genuinely interested in what you have to offer. You can make use of various sales techniques, such as paid display ads, guest posts, feature articles, or Facebook advertising to get more people to visit your site.
Lack of Engagement
Even if you manage to get people on your site, they might not find it relevant to them. You have to create a unique web design that will talk your potential customers’ language. Remember that the first thing they will ask is “what is in it for me”. If they don’t get the answers, they will click on the next link and your bounce rate will go up, making it harder for your site to rank high for the relevant search engines.
Not Making the Most of Your Branding and Marketing Channels
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You might be focusing on one source of traffic, instead of using them all. Multi-channel marketing is a great way of getting people to visit your site and measuring your results from various traffic sources. You might get visitors to one type of content, but there is no sales pitch on the site, and you are missing your chance to advertise your offers. You have to focus on various marketing channels to increase your visitor engagement.
Low Conversion Rates
You might also have a problem with your landing page. If you are directing loads of visitors to the particular page and the conversions are still low, you might want to change some things around and give your site a re-vamp. Either use variations of the headline or the design and do an A-B testing in Google or other services to see what works for your market. If you are using WordPress for your site, you can check out unbounce.com/integrations/wordpress to find an attractive and interactive sales page design that might work better for you.
Lack of Reputation
Chances are that if you have a new business nobody knows about, you will have to build your reputation before you can get higher conversions. Ask your customers to write ratings and reviews, share your page, and submit testimonials to help you build your credibility in the marketplace.
Not every website set up will make money. You sometimes need to take a step back and analyze performance issues to address them effectively.